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Smart Sensor - Demography Sensor

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Smart Sensor - Demography Sensor

1025370_R9005

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Saatavuus: Varastossa

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Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. With Smart Fittings™ Smart Sensors Demography Sensor, customers (and potential customers) can be categorized according to gender, age and happiness.

Demographics are one of the key elements of customer segmentation. Targeting specific groups of customers enables more efficient allocation of marketing resources and increases the opportunities for cross- and up-selling. The practice also makes more personalized interaction possible, improving customer service and fostering customer loyalty and retention. More appropriately targeted marketing efforts are typically more relevant to the customer’s needs and, as a result, more welcome.

With the Smart Fittings™ Smart Sensors there is information of time and demography data. This gives the information at what time of the day and week specific demography visits the location. Not to forget the happiness of customers.

How does the happiness of the visitors affect the shopping basket size or conversion? What you should have on display on morning and afternoon? Who visits your location on weekends?

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